Lessons from a Chief Marketing Officer: What It Takes to Win in Consumer Marketing

by Brad Kirk and Kirk

One of America's most successful marketing executives reveals tips and techniques of the massmarketing glants Today's best marketing minds are in the consumer packaged goods industry, working with... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071403175
• ISBN13: 9780071403177
• Release Date: March 2003
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.9" x 5.8" x 8.5"