Leisure Marketing

by John Swarbrooke and Susan Horner

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 075065550X
• ISBN13: 9780750655507
• Release Date: December 2004
• Publisher: Routledge
• Length: 424 Pages
• Weight: 1.73 lbs.
• Dimensions: 0.9" x 7.4" x 9.7"