Legacy Sport: How to Win at the Business of Sport in the Age of Social Good

by Jo Ramsay, Neill Duffy, Fabien Paget

Book Overview

There's a revolution underway across the world of business. It's being driven by people who want to work for, buy from, invest in, and advocate for organizations that stand for something more than just profits. It is becoming more and more clear that organizations need to embrace the idea that you can do good while doing well.

The business of sport is not immune to this trend. Whether you are operating a sports brand, property,...

• Format: Paperback
• Language: English
• ISBN: 1620064030
• ISBN13: 9781620064030
• Release Date: October 2020
• Publisher: Sunbury Press, Inc.
• Length: 280 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"