Learning Curves, Economies of Scale, and Strategic Marketing

by John Story

Learning curves and economies of scale are two of the most underappreciated concepts in strategic management. In some ways they're a bit like the magic. They create profit where none existed and reduce costs without additional capital. Whether you are trying to use economies of scale and learning curves to build competitive advantage, or figure out exactly why your firm is at a disadvantage, it's important to understand the basics of how these phenomena...

• Format: Paperback
• Language: English
• ISBN: 0692635505
• ISBN13: 9780692635506
• Release Date: February 2016
• Publisher: Primal Strategy Publications
• Length: 48 Pages
• Weight: 0.27 lbs.
• Dimensions: 9.0" x 0.1" x 6.0"