Learning Aid for Use with Essentials of Marketing: A Global-Managerial Approach

by Perreault

This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing.

• Format: Paperback
• Language: English
• ISBN: 0072894830
• ISBN13: 9780072894837
• Release Date: November 1999
• Publisher: Irwin/McGraw-Hill
• Length: 412 Pages