Lean Sales and Marketing

by Ade Asefeso

When FTSE 100 CEO's were polled and asked the question, "Are your sales people calling on the right customers, at the right time, with the right offer?" 99.3%% responded, "I don't know." Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing...

• Format: Paperback
• Language: English
• ISBN: 1291380000
• ISBN13: 9781291380002
• Release Date: April 2013
• Publisher: Lulu.com
• Length: 138 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"