Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism

By Sacha Alexander Zackariya

The modern traveller is an enigma. Nuanced, unique, and in search of memorable experiences just as much as physical products to make their trip unforgettable. Leading Travel and Tourism Retail is an invaluable guide for any retail professional who wants to harness the burgeoning levels of tourism globally, and benefit from the increasing number of travellers who are venturing abroad ready to spend money on everything from hotels and restaurants, to luxury goods and souvenirs, to cultural activities and experiences.

Divided into easily digestible segments, Leading Travel and Tourism Retail guides readers through everything they need to know to get travellers engaged with their business and spending money. It covers everything from creating a business plan, to analysing the competition, product considerations, and the role of technology and data. The book also features fascinating interviews with high profile professionals from the industry such as Ravi Thakran (Group President of LMVH Retail), Michael Ward (CEO of Harrods), and Andrea d'Avack (President of CHANEL foundation). These interviews deliver invaluable insights into the nature of the industry, and a glimpse of the inner workings behind some of the best-known brands today. Engaging, accessible and packed with absorbing case studies and examples, Leading Travel and Tourism Retail is the must-have handbook for achieving retail success in the continually evolving, multifaceted world of travel and tourism.

• Format: Paperback
• Language: English
• ISBN: 1789665973
• ISBN13: 9781789665970
• Release Date: September 2098
• Publisher: Kogan Page
• Length: 224 Pages