Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results

by Brad Cleveland

Book Overview

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR

Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.

The mandate to get customer...

• Format: Paperback
• Language: English
• ISBN: 1789666872
• ISBN13: 9781789666878
• Release Date: May 2021
• Publisher: Kogan Page
• Length: 280 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"