Leading Product Innovation: Accelerating Growth in a Product-Based Business

by Marvin L. Patterson

"Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real-world applications."-James Bixby, CEO, Sequal,...

• Format: Hardcover
• Language: English
• ISBN: 0471345172
• ISBN13: 9780471345176
• Release Date: October 1999
• Publisher: John Wiley & Sons
• Length: 448 Pages
• Weight: 2.20 lbs.
• Dimensions: 1.4" x 6.4" x 9.2"