Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

by Steven C. Wheelwright

Book Overview

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0029344654
• ISBN13: 9780029344651
• Release Date: October 1994
• Publisher: Free Press
• Length: 176 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 6.4" x 9.6"

Customer Reviews

One of the best books that I've ever read on any topic

This is an excellent book. Thorough plan on how to implement a new product process and senior management's role. We're using this at our company to define the processes.

Essential for anyone involved with product development.

This is definitely a senior executive's reference or summary to product development. Some of the essential concepts in taking products to market are covered. Steven Wheelwright and Kim Clark capture the essence of making products successful although many concepts have been captured already in the field of software engineering. The importance of senior management's involvement in the process, effective portfolio management and the journey to building effective teams are well laid out. We have found that product managers can relate to the content and use some of the macro principles on projects. Reading this with "Developing Products in Half the Time", "Managing the Design Factory", "Commercializing New Technologies", "Microsoft Secrets", "Seeing Differently", and "The Innovator's Dilemma" will give you a full appreciation of the content.