Leading Marketers: Industry Leaders Share Their Knowledge on the Future of the Marketing, Advertising and Building Successful Brands

by Aspatore Books, Books Staff Aspatore Books Staff, Inside the Minds Staff

This book features chief marketing officer level executives from The Coca-Cola Company, General Electric, FedEx, American Express, Yahoo!, Best Buy, Verizon, Unilever and Major League Baseball. These... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1587620537
• ISBN13: 9781587620539
• Release Date: January 2003
• Publisher: Aspatore Books
• Length: 227 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.6" x 5.1" x 8.0"