Leading Innovation, Creativity and Enterprise

by Peter Cook and Peter Cook

Drawing upon cutting edge research from academia but expressed clearly and concisely for the busy person seeking practical inspiration, Leading Innovation, Creativity and Enterprise will feature numerous case examples from companies such as Virgin, Pfizer, Roche and Fuji Film. The book deals with questions such as: What are the roots of creativity and imagination? - How can we create the physiological and mental states under which creativity happens...

• Format: Hardcover
• Language: English
• ISBN: 1472925394
• ISBN13: 9781472925398
• Release Date: April 2016
• Publisher: Bloomsbury Publishing PLC
• Length: 256 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.1" x 6.1" x 9.3"