Leading Digital Strategy: Driving Business Growth Through Effective E-Commerce

by James Hammersley and Christopher Bones

Book Overview

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex...

• Format: Paperback
• Language: English
• ISBN: 0749473096
• ISBN13: 9780749473099
• Release Date: March 2015
• Publisher: Kogan Page
• Length: 240 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"