Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters

by Eleazar Hernandez

Learn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success...

• Format: Paperback
• Language: English
• ISBN: 1484220552
• ISBN13: 9781484220559
• Release Date: October 2016
• Publisher: Apress
• Length: 225 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"