Lead Generation: The Missing Link between Marketing and Sales

By Jeffrey Josephson

According to the NY Times, over 3,200 venture-funded businesses failed in 2023, losing over $27 billion. Over 70% of PE-funded companies failed in 2022, losing an average of just over $1.3M per company in less than 20 months. And over 20% of all start-ups fail within 2 years. Given the resources and expertise available to these businesses, one has to ask: Why is the failure rate so high?In working with many hundreds of businesses over the last 35+ years, it's bcome evident, particularly in the last few years, that most of these companies fail because they are ineffective at Marketing and Sales because they've adopted a model of Marketing and Sales - one that has been promoted relentlessly by the digital platforms, solution providers, and the Marketing profession itself - that, in most cases, simply cannot work.In this how-to guide we examine the specific reasons why so many businesses fail to achieve their revenue objectives, and what you can do to succeed: by adopting an approach to Sales and Marketing that has been around, and working effectively, for over a hundred years.Why Read "Lead Generation"?If you're in SALES, you'll learn how to:Stimulate more interestUncover more needsCreate more urgencyEstablish more rapportBuild more valueUnhook more competitionOvercome more objectionsShorten your sell-cycleIncrease your win rateWork less and sell moreAnd overall: Maximize your performance against quota!If you're in MARKETING, you'll learn how to:Get more visibilityStimulate more inquiriesCreate more buzzBeat the algorithmsGrow your subscriber basePosition more effectivelyGenerate more leadsGenerate better leadsMaximize your conversion rateAnd overall: Maximize your MROI!If you're a BDR, you'll learn how to:Get past gatekeepers and voice mailGet more return callsStimulate more interestPrevent rejectionGain more credibilityUncover more compelling needsEscalate your contact levelIncrease your conversion rateEliminate no-showsBook more appointmentsAnd overall: Minimize your CPL!If you're a BUSINESS OWNER or INVESTOR, you'll learn how to:Grow your revenues "on demand"Maximize your marginsPenetrate new marketsRaise your pricesSteal market shareIncrease resells and upsellsEnhance customer satisfactionIncrease profitabilityDevelop more effective strategies and tacticsGet better performance from your teamClose the gap between "where you are" and "where you want to be"And overall: Maximize your ROI!

• Format: Paperback
• Language: English
• ISBN: 1304370178
• ISBN13: 9781304370174
• Release Date: May 2024
• Publisher: Lulu.com
• Length: 600 Pages
• Dimensions: 9.0" x 1.4" x 6.0"