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Paperback Lead Generation: Lead Generation and Marketing Strategies for Start-up (Create a Marketing System That Will Win New Business Clients fo Book

ISBN: 1998769844

ISBN13: 9781998769841

Lead Generation: Lead Generation and Marketing Strategies for Start-up (Create a Marketing System That Will Win New Business Clients fo

Presently, marketing has undergone serious change. Marketers have faced increasing demand to provide quantitative data representative of their work, particularly focusing on sales growth in correlation with a narrow target audience.

As marketers strive to cultivate new customers directly, they have turned to a growing area of interest: lead generation - a marketing activity aimed at acquiring direct contacts of prospective...

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