Lead Generation For Dummies

by Dayna Rothman

Book Overview

Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and...

• Format: Paperback
• Language: English
• ISBN: 111881617X
• ISBN13: 9781118816172
• Release Date: March 2014
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.9" x 7.3" x 9.1"