Whatever your reasons, kind reader, for reading these words, -what- ever your premises about forewords, whatever the epistemic motivation with which you approach them-Iet me urge you to turn immediately to Kruglanski's first chapter and skim it. If any enthusiasm for sodal psy- chology flows in your veins, you will certainly proceed then to read further in this important book. It represents some dozen years of Arie's thought and of his and his colleagues'...