Launching New Ventures: An Entrepreneurial Approach

by Kathleen R. Allen, Allen, Kathleen R. Allen, Kathleen R., Kathleen R. Allen, Kathleen R. Allen

Book Overview

LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1305102509
• ISBN13: 9781305102507
• Release Date: January 2015
• Publisher: Cengage Learning
• Length: 608 Pages
• Weight: 2.35 lbs.
• Dimensions: 1.1" x 7.5" x 9.2"

Customer Reviews

Great Book

This book has a lot of great material in it. It is easy to read and understand.

Great Overview

This book is a great overview of all the topics one needs to consider when deciding to start a new business. It lets you get the big picture without wasting time reading lots of full-length books on each of the individual topics only to find that most of it doesn't apply to your particular application. I wouldn't say it's the only book you need to start a business, but the author provides plenty of reading suggestions should you find the need to go in-depth on certain topics. Maybe it's not the last book you read, but it makes a great first. One thing I found annoying was the over use of phrases like "The successful entrepreneur knows how to blah blah blah..." It begins to sound like the author is describing some supreme sub-species in a nature documentary. There was only one chapter I found absolutely horrible. It was the chapter on ethics. Since when is returning a check when a customer accidentally pays you twice a "complex moral issue with many shades of gray"? No wonder the business world is getting such a bad rap for no morals if this is what passes as a lesson in ethics! Otherwise, I felt the information in the book was solid, and it was very engaging. It has numerous full case studies and every chapter has a few mini-studies to illustrate real-life examples of the topics in that chapter.

Very well done!

This book is very well done! Although it's over 500 pages, the content is engaging, well-organized, and relevant. It includes great examples, interesting stories, questions, additional sources of information and internet resources. I highly recommend it for anyone considering launching an entrepreneurial venture!

EXCELLENT TEXTBOOK!!!!

This was a required text for my Small Business Management class. I am usually not too fond of textbooks. But this one really sparked my interest. If there were ever a step-by-step guide for starting your own company, this is it. It is very easy to understand. It was written in clear English without any severely technical terms, so you don't feel like you need your MBA before you read the thing. Anything remotely complicated, it breaks down into realy simple terms. I really enjoyed this book. Its not very often you come acroos a textbook you wouldn't mind reading even if you're not taking the class.

Most informative book in 8 years of business college

This book fully explains how to start a real entrepreneurial venture and make it a success! The author is the best expert in the field. I was introduced to this book through an instructor who had made this book required reading for a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and use this book to discover how much success you can achieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools. .......... Michael Taylor .......... V.P. Students in Free Enterprise ..........University of North Florid