Language in International Business: The Multilingual Reality of Global Business Expansion

by Denice E. Welch, Lawrence S. Welch, Rebecca Piekkari, et al.

Language matters in international business and global business expansion inevitably mean encountering challenges of communication, language and translation. This book presents a thorough and rigorous analysis of language related to all aspects of global business - international management, networks, HRM, international marketing, strategy and foreign operations modes.

• Format: Paperback
• Language: English
• ISBN: 1784710156
• ISBN13: 9781784710156
• Release Date: July 2015
• Publisher: Edward Elgar Publishing
• Length: 272 Pages