Language and the Market

By: Mautner, Gerlinde

Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense...

• Format: Hardcover
• Language: English
• ISBN: 0230210600
• ISBN13: 9780230210608
• Release Date: April 2010
• Publisher: Palgrave MacMillan
• Length: 286 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"