Landscape and Branding: The Promotion and Production of Place

by Nicole Porter

Book Overview

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age.

Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly...

• Format: Hardcover
• Language: English
• ISBN: 1138843547
• ISBN13: 9781138843547
• Release Date: October 2015
• Publisher: Routledge
• Length: 240 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.2" x 9.2"