Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

by Ferdinand Ash

Book Overview

A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results,...

• Format: Paperback
• Language: English
• ISBN: 0470610123
• ISBN13: 9780470610121
• Release Date: April 2012
• Publisher: Sybex
• Length: 496 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.0" x 7.4" x 9.2"