Label Embellishments and Special Applications: Exploring the techniques and processes used for adding decorative finishes and functionality to labels

by John Morton, Robert Shimmin, John Morton

The retail shelf is the frontline in the drive for brands and products to gain the attention of increasingly distracted consumers. Labels play a critical role. Not surprisingly, the demand to increase the visual appeal of labels is growing quickly. Label production technology is advancing rapidly to keep up and expanding the range of embellishment and decoration techniques available.

This book explains in detail all current methods of label...

• Format: Paperback
• Language: English
• ISBN: 1910507083
• ISBN13: 9781910507087
• Release Date: June 2016
• Publisher: Tarsus Exhibitions & Publishing Ltd
• Length: 84 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.2" x 8.0" x 10.0"