La Vida Rica: The Latina's Guide to Success [Spanish]

by Nancy Garascia and Yrma Rico

A successful Latina businesswoman shares her hard-earned wisdom. Successful businesswoman Yrma Rico "dispenses career advice in such a genuine way that readers will feel compelled to hear her out. And they should. Rico speaks not just from the heart, but from experience: a former migrant worker, armed only with a G.E.D. and raw ambition, she attained 'the rich life' without giving up her cultural identity or her humanity."* And she shows how the reader...

• Format: Paperback
• Language: Spanish
• ISBN: 0425203662
• ISBN13: 9780425203668
• Release Date: June 2005
• Publisher: Berkley Publishing Group
• Length: 230 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.7" x 5.8" x 8.1"

Customer Reviews

Inspiring, Upbeat and Wise

Are you a Latina who dreams of living la vida rica? Or perhaps you just want to understand this vibrant culture better. Then listen to Yrma Rico, who grew up as one of seven children of migrant farm workers and became a multi-millionaire businesswoman. More than 35 million Latinos (nearly half of which are women), live in the U.S. today, and that number is rapidly expanding. But to become truly prosperous, says Rico, Latinas must bridge the chasm between traditional Lain values and modern American ideas. With specific advice and stories of successful Latina businesswomen, Rico tells women how to discover their passion; hone their image; acquire an education; build a career and manage their money while battling prejudice and preconceived ideas. Inspiring, upbeat and wise.