Strategic Management in Multinational Companies

By Rehm-M-C and Marcel-Camille Rehm

Based on extensive research in major multinational corporations, this book analyses the types of strategic choices and organisational capabilities that underlie the success (or explain the failure) of multinationals in trading-off needs for national responsiveness (to market diversity and host government policies) and needs for international integration (into a centrally managed production system and logistic network of operations in various countries).

• Format: Hardcover
• Language: English
• ISBN: 0080318088
• ISBN13: 9780080318080
• Release Date: June 1993
• Publisher: Pergamon Title
• Length: 243 Pages