Konsumentenverhalten [German]

by Thorsten Teichert and Volker Trommsdorff

English summary: This standard work not only gives an academically sound but also a very clear introduction to consumer behaviour. This 8th edition has been fully revised: Apart from impulses from various disciplines, the newest psycho physiological and neurological findings of consumer research are included. Additionally consumer decision making behaviour from a marketing view as well as after sales behaviour are covered in respective chapters. The...

• Format: Paperback
• Language: German
• ISBN: 3170311158
• ISBN13: 9783170311152
• Release Date: December 2019
• Publisher: Kohlhammer
• Length: 360 Pages