Konsumentenverhalten [German]

by Dirk-Mario Boltz and Volker Trommsdorff

English summary: This standard work provides a scholarly and clear introduction to understanding consumer behaviour both for those with practical involvement in marketing and for students in bachelor=s and master=s programs. Other works in the field classify the determinants of consumer behaviour into internal and external factors. This new edition stays with the tried and tested Trommsdorff approach, according to which behaviour is explained...

• Format: Paperback
• Language: German
• ISBN: 3170377884
• ISBN13: 9783170377882
• Release Date: April 2022
• Publisher: Kohlhammer
• Length: 360 Pages