Knowledge Management for Sales and Marketing: A Practitioner's Guide

by Tom Young and Nick Milton

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win...

• Format: Paperback
• Language: English
• ISBN: 1843346044
• ISBN13: 9781843346043
• Release Date: May 2011
• Publisher: Chandos Publishing
• Length: 196 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"