Know Your Market: How to Do Low-Cost Market Research

by David B. Frigstad

One of the most frequent activities a prospective or existing small business owner takes is to ask a few friends or business associates about their reactions to a new product and then produce the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1555713335
• ISBN13: 9781555713331
• Release Date: October 1994
• Publisher: Bookworld Services
• Length: 177 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.5" x 8.4" x 10.8"

Customer Reviews

very helpful

Being a small business owner myself - I found the book helped me to better understand the needs of my customers - especially when it comes to collecting and analyzing information from prospective customers.

Very Helpful

Market Research can be a dry topic, but Frigstad brought it to life in this piece. In my quest for marketing knowledge I found this book to be very helpful, tastefully written and inspiring.