Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction

by Robert Woodruff and Sarah F. Gardial

Book Overview

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1557865531
• ISBN13: 9781557865533
• Release Date: June 1996
• Publisher: Wiley
• Length: 360 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 5.4" x 8.4"

Customer Reviews

What customer service is all about.

This book is extremely useful. Brings back to the roots of customer service and still adds great value for the future.

The most practical book on CV I've found

Although dated as some of the other reviewers have pointed out this is the book on customer value that I constantly get back to. If there are better and more recent ones, I'd like to know because I have many and none presents the concepts in a better way. It shows how to qualify and quantify value and satisfaction, and put all this into a framework that is a compelling case for instilling more customer value discipline into our organizations. You are left wondering why so many organizations are not applying these concepts. This is the first book and maybe the only book you'll need on the subject. Highly recommended.

One of the best books on CV

Agree with the comment of the former reviewer. Books also misses some major distinction between the value customers expect (core value) and additional factors (add-on value). It is important for practice and academia to identify the antecedents of value (the outcomes are pretty clear).

How to move from satisfied customers to those that value you

The authors provide some unique approaches to better understanding the path from satisfied customers to those that truly value you. They provide a framework for interviewing customers that allows the supplier to gain insight on how the customer has made supplier choices in the past. This enable the supplier to create the right product / service attributes that the customer will pay for.