Kleppner's Advertising Procedure

by Otto Kleppner, W. Ronald Lane, Thomas Russell, et al.

Book Overview

Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0135163374
• ISBN13: 9780135163375
• Release Date: January 1990
• Publisher: Prentice Hall
• Length: 718 Pages
• Weight: 4.00 lbs.

Customer Reviews

have the conditions they announced

Arrived a one week, not bad I guess. And the book is soo clean like they said on the description. I totally satisfied.

Exactly as advertised

Great condition, quick shipping and resolves any issues quickly. Issue in my case was that the book was sent back to them, but I was notified and it was fixed quickly. Will look to buy books from them again.

Kleppner's Advertising Procedure

I am very pleased with the condition of this book, considering it's a used book! :)

Good

It could have been quicker in mailing, but good speed nonetheless. Product was in great condition.

Kleppner's Advertising Procedure

Kleppner's Advertising Procedur