Kiss & Sell: Writing for Advertising

by Robert A.B. Sawyer

Book Overview

Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 2884790330
• ISBN13: 9782884790338
• Release Date: January 2004
• Publisher: AVA Publishing
• Length: 192 Pages
• Weight: 2.31 lbs.
• Dimensions: 0.9" x 8.7" x 11.8"