Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

by Joe Pulizzi and Robert Rose

Book Overview

Killing your current marketing structure may be the only way to save it

Two of the world's top marketing experts reveal the next level of breakthrough success--transforming your marketing strategy into a standalone profit center.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and...

• Format: Hardcover
• Language: English
• ISBN: 1260026426
• ISBN13: 9781260026429
• Release Date: September 2017
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.12 lbs.
• Dimensions: 1.2" x 6.1" x 9.1"