Killing Giants: Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

by Stephen Denny

Book Overview

Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes. During his two decades in the trenches, Denny has taken...

• Format: Paperback
• Language: English
• ISBN: 1591846277
• ISBN13: 9781591846277
• Release Date: May 2013
• Publisher: Portfolio
• Length: 256 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.8" x 5.4" x 8.4"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher