Killer Content: Strategies for Web Content and E-Commerce

by Kai-Lan Tomsen and Mai-lan Tomsen

This book is an excellent primer on competitive business strategies for providing value to your customer on the Web. If youre new to the world of e-commerce, or looking to expand on an existing set of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0201657864
• ISBN13: 9780201657869
• Release Date: April 2000
• Publisher: Addison-Wesley Professional
• Length: 213 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 7.3" x 9.2"

Customer Reviews

Absolutely Essential Content Information

As a web content developer, I found the this book both inspiring and well thought out. Throughout this book one finds extremely valuable insights, excellent, real-world examples of Killer (and horrid) sites, and compelling logic behind finding the best value exchange for your site to create a loyal customer base.I found it extremely difficult to put this book down. It is well written, interesting, and thought provoking. Mai-lan Tomsen is to be commended for producing such an excellent work!

Outstanding, especially in light of other ecommerce books

I picked up several internet business books that talked about ecommerce and this one is the best of the bunch -- good introduction, specific examples, surprisingly strong writing. Made me even write a review! My only complaint is that it reads a bit dry at times. It should be noted for potential buyers that this book is almost totally focused on business to consumer advice and has perfunctory coverage of business to business ecommerce.

Worthwhile read

This book gave me a solid overview of the mechanics of why some content Web sites work for the consumer. If you're looking for HTML templates, this is not the right book for you. If you're more into the business aspects, this is a great book for you to read.

Great book -- intelligent and informative

Great overview of the issues and ideas involved with selling content. The book doesn't get into too much depth on any one topic around selling content online, but it gives a thorough enough treatment that you understand the issues and where to look next for more information. Strong recommendation.

Clear guidelines with plenty of examples

It's very refreshing to read a book that criticizes commerce-enabled sites less so for their obvious user-interface flaws, and more for their ability to drive revenue. Let's face it: only the big players like Yahoo can draw enough revenue from advertising to sustain themselves. The Web has matured enough, the consumer base has grown immensely, and the lessons have been learned from the first go-round at selling content. This book is an excellent primer on how to win more business for your web site.