Kids Rule!: Nickelodeon and Consumer Citizenship

by Sarah Banet-Weiser

Book Overview

In Kids Rule Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explorer, SpongeBob SquarePants, and Rugrats (and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively...

• Format: Paperback
• Language: English
• ISBN: 0822339935
• ISBN13: 9780822339939
• Release Date: September 2007
• Publisher: Duke University Press
• Length: 296 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.5" x 9.3"