Kids and Branding in a Digital World

by Barrie Gunter

Book Overview

How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood.

• Format: Hardcover
• Language: English
• ISBN: 0719097878
• ISBN13: 9780719097874
• Release Date: November 2015
• Publisher: Manchester University Press
• Length: 208 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"