Kids and Branding in a Digital World

by Barrie Gunter

Book Overview

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best...

• Format: Hardcover
• Language: English
• ISBN: 0719097878
• ISBN13: 9780719097874
• Release Date: November 2015
• Publisher: Manchester University Press
• Length: 208 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"