Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

by Paul W. Farris

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• Format: Paperback
• Language: English
• ISBN: 0273722034
• ISBN13: 9780273722038
• Release Date: January 2009
• Publisher: Financial Times Prentice Hall (a Pearson Educ
• Length: 353 Pages
• Weight: 1.55 lbs.