Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

by Phillip Pfeifer, Neil T Bendle, Paul Farris

Measure, manage and get the most out of your marketing.

Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.

With leading experts, discover...

• Format: Paperback
• Language: English
• ISBN: 1292360860
• ISBN13: 9781292360867
• Release Date: February 2021
• Publisher: FT Publishing International
• Length: 496 Pages