Key Customers: How to Manage Them Profitably

by Malcolm McDonald and Beth Rogers

An exploration of how to manage key account customers profitably. In particular, the text looks at: why key account management has become so critical to commercial success; what the key challenges are... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750646152
• ISBN13: 9780750646154
• Release Date: August 2000
• Publisher: Butterworth-Heinemann
• Length: 320 Pages
• Weight: 1.51 lbs.
• Dimensions: 0.9" x 7.6" x 9.7"