Key Concepts in Public Relations

by Sandra Cain

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

• Format: Paperback
• Language: English
• ISBN: 0230203299
• ISBN13: 9780230203297
• Release Date: April 2009
• Publisher: Red Globe Press
• Length: 264 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.4" x 8.4"