Key Concepts in Marketing

by Jim Blythe

Book Overview

'If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you - Emeritus Professor Michael J Baker 'Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick...

• Format: Paperback
• Language: English
• ISBN: 1847874991
• ISBN13: 9781847874993
• Release Date: March 2009
• Publisher: Sage Publications Ltd
• Length: 232 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 5.7" x 8.2"