Key Business Analytics: The 60+ Tools Every Manager Needs to Turn Data Into Insights

by Bernard Marr

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

It includes analysis techniques within the following categories:

Financial analytics - cashflow, profitability, sales forecasts Market analytics - market size, market trends, marketing channels Customer analytics - customer...

• Format: Paperback
• Language: English
• ISBN: 1292017430
• ISBN13: 9781292017433
• Release Date: February 2016
• Publisher: FT Publishing International
• Length: 280 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"