Key Account Management: The Definitive Guide

by Malcolm McDonald and Diana Woodburn

Book Overview

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling."

Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills...

• Format: Paperback
• Language: English
• ISBN: 047097415X
• ISBN13: 9780470974155
• Release Date: March 2011
• Publisher: Wiley
• Length: 496 Pages
• Weight: 2.22 lbs.
• Dimensions: 0.9" x 7.4" x 9.5"