Key Account Management: Learning from Supplier and Customer Perspectives

by Malcolm McDonald and Beth Rogers

Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 075063278X
• ISBN13: 9780750632782
• Release Date: June 1998
• Publisher: Butterworth-Heinemann
• Length: 194 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"