Key Account Management in Business-To-Business Markets: An Assessment of Its Economic Value

by Stefan Wengler

Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. In its beginning, key account management was particularly applied in the consumer packaged goods industry with respect to wholesalers as well as large department stores; for some time, key account management has also been applied time by suppliers in industrial markets as well as by companies offering...

• Format: Paperback
• Language: English
• ISBN: 3835005170
• ISBN13: 9783835005174
• Release Date: September 2006
• Publisher: Deutscher Universitatsverlag
• Length: 294 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"