Kellogg's "To Go" Breakfast-Shake at the Danish Market

by Beway Bakir

Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, University of Hertfordshire, language: English, abstract: In the USA, Kellogg's launched "To Go" breakfast drinks back in 2013, targeting both males and females that are health conscious but who skip breakfast because of a busy lifestyle (Vierhile, 2013 and Kellogg's.com, a). The reason for this introduction might perhaps have been due to the...

• Format: Paperback
• Language: English
• ISBN: 3656885230
• ISBN13: 9783656885238
• Release Date: January 2015
• Publisher: Grin Verlag
• Length: 32 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"