Kellogg on Strategy

by David Dranove, Sonia Marciano, Dranove

Book Overview

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and...

• Format: Hardcover
• Language: English
• ISBN: 0471478555
• ISBN13: 9780471478553
• Release Date: August 2005
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.9" x 6.3" x 9.4"

Customer Reviews

Concise and easy to undertand text on strategy.

This is pretty much the easiest to understand and comprehend book on strategy. It was written by the faculty of one of the definitive schools on strategy. Do I need to say more? Lets put it this way, read this before taking any upper level class on brand strategy and you will be far ahead of the curve and will be able to bring more enlightened discussions into the classroom.

Pragmatic and Interesting

Even though this book is part of the MBA curriculum don't hold that against it. It absolutely rocks! It is written well and is so applicable to present day business situations it does not feel it was written by academics. I use this book to justify the tons of money I paid for this MBA at Kellogg. If you want to do this MBA and are not interested in Cost Accounting just read this book.

Overview of the latest ideas about strategic planning

This concise guide to strategy offers an excellent basic introduction to business strategy. David Dranove and Sonia Marciano not only outline their own benefits-minus-cost ("B - C") approach to strategy; they also usefully summarize the essentials of other widely accepted approaches, most notably that of Harvard Business School professor Michael E. Porter. They write lucidly, avoid academic jargon and stay focused on the essentials without burdening the reader with unnecessary detail. They illustrate their discussion with examples drawn from actual business successes and failures and two case studies, one from the airline industry and the other from the health-care industry. We recommend this book to beginning managers looking for a strategy primer. Experienced strategists can turn to it for a refresher course in fundamental business truths.