Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management

by Philip Kotler and Alexander Chernev

The ultimate marketing resource from the world's leading scholars

From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the...

• Format: Hardcover
• Language: English
• ISBN: 1119906245
• ISBN13: 9781119906247
• Release Date: April 2023
• Publisher: Wiley
• Length: 432 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.3" x 6.3" x 9.3"